Dean's Leadership Circle Endowed Professor, Professor of Marketing
Ph.D., University of Houston
consumers and technology, services marketing, under-served markets, including Hispanics
and the elderly, effects of advertising on employees, compliance in service encounters
Assistant Vice Chancellor, Healthcare Measurement and Evaluation School of Medicine
Executive Co-Director, Health Policy Research Institute
Ph.D. in Public Health, University of California, Los Angeles
evaluating quality of care for chronic disease in both adults and children, increasing
patient participation in treatment decisions, health status and quality of life assessment,
changing physician and patient behavior and doctor-patient communication
Senior Lecturer, Asian American Studies School of Humanities Senior Lecturer, Sociology
School of Social Sciences
Ph.D., University of California, Los Angeles
race, ethnic, and minority relations; economy and society
health and mortality, especially selective mortality and multi-cause interaction;
the 1918 influenza pandemic; demography; methods; mathematical sociology
Professor of Marketing | UCI Paul Merage School of Business
Ph.D., Vanderbilt University
effectiveness of various anti-smoking and anti-drug advertising tactics; effectiveness
of social media and online communities; transformative consumer research; consumer
behavior; advertising strategy and regulation; advertising to adolescents; deceptive
advertising; product placement; pharmaceutical advertising; retailing, micromarketing
and geographic information systems (GIS)
